FTC Marketing Manager
Job Ref: LF
41402
This 1-year fixed-term contract offers a brilliant opportunity for an experienced marketer to take ownership of B2C marketing activity across the Channel Islands and UK. You'll lead digital campaigns, product marketing and customer lifecycle activity while working closely with internal teams and external agencies. It's a varied role where you'll have plenty of scope to influence performance and drive growth.
Location
Duties for this role include, but are not limited to:
- Develop, implement and evaluate B2C digital marketing strategies.
- Manage marketing strategies for local Channel Islands products.
- Develop customer lifecycle and engagement activity.
- Plan and oversee digital marketing campaigns.
- Monitor campaign performance, ROI and KPIs.
- Use CRM data and customer segmentation to develop targeted marketing plans.
- Identify opportunities to improve online content and customer engagement.
- Conduct market research to identify opportunities for growth.
- Support the delivery of annual marketing and customer lifecycle plans.
- Work with wider Brand, Communications and Marketing teams to maintain consistent messaging.
- Liaise with design, print, PR and other external agencies.
- Monitor marketing trends, technology and industry best practice.
Skills / Qualifications
The ideal candidate will have at least 3 years' marketing experience, including a strong track record of developing and implementing marketing strategies. You'll have practical experience across digital and traditional marketing channels, together with good knowledge of CRM systems, customer segmentation, SEO and Google Analytics. Strong commercial awareness and analytical skills are important, with the ability to measure campaign performance and use insight to improve marketing activity. You'll also be an organised and confident communicator with strong stakeholder and agency management skills, a results-focused approach and the ability to take ownership of a varied marketing workload.
How To Apply
For a full job description or further information on this role please call 711188, or email [email protected].If you wish to apply for this role, please submit your CV via the Apply Now button below.