Senior Email Direct Marketing Executive
Job Ref: LF
28632
This is a fantastic opportunity to join a leading health and wellness brand as a Senior Email Direct Marketing Executive. Working within the Retention team, this role plays a pivotal part in developing and delivering high-quality, impactful email campaigns across a diverse product portfolio
Location
Guernsey,
Channel Islands
Responsibilities
Duties for this role include, but are not limited to:Supporting the Senior Email Marketing Manager in the execution of monthly campaign plans.
Collaborating with internal stakeholders including Product, DM, eCommerce, Retention Design, and Data teams to ensure campaign accuracy, alignment, and impact.
Creating eDM briefs for print, acquisition, and automated campaigns aligned with brand and category objectives.
Managing campaign proofing and broadcasting using Adobe Campaign.
Implementing email personalisation strategies and maintaining segmentation accuracy.
Overseeing HTML coding for campaigns, managing internal/external developers and template improvements.
Contributing to the innovation of email practices and user experience.
Delivering performance insights and competitor analysis to inform strategy.
Leading on Irish campaign planning and analysis to support market growth.