World Car Free Day

Today is officially World Car Free Day. As you know by now we are supporting this initiative by offering free travel on our Leapfrog branded bus for this week.

The PR around this event seems to have been a little limited with some pretty negative comments reported in the press this week about people not knowing about the initiative. How do you think we could improve the awareness of the event for next year and encourage people to leave their cars at home more frequently?