Winning the “What’s In It For Me?” Argument

Quality training and development for both employees and employers has long been recognised as an essential factor to a company’s success. As we start seeing the first shoots of an economic recovery, we must not lose sight of the continued importance of training and development.

Chris Gnapp, of Leapfrog Recruitment, provides an insight into why businesses which continue to invest in training and have a forward-thinking approach to their recruitment processes will be better placed to capitalise in a growing economy.

Training providers

In Guernsey, we are blessed with a wide range of training and development options. Everything from degree level qualifications through to professional training that focuses on “soft skills” — such as leadership, management and team building — is available from some excellent service providers. Technical training such as ACCA (Association of Chartered Certified Accountants) is par for the course for accountants but identifying the right complementary skills can be harder to plan for. Once the initial expense of this training is absorbed and followed through correctly, it will prove excellent value for money.

Training is profit

For any business, success is maximised by having high calibre employees who are confident and competent in their role. Combined with “on the job” training it can mean not only that will you maximise your profitability but that your employees feel valued and motivated — something that can never be underestimated.

At Leapfrog, we are continually seeing an increased trend in candidates citing training and proactive career development as the main reason to explore opportunities within other companies. Because of this, businesses that have already responded to this trend have been able to recruit and retain staff more effectively, leading to lower employee turnover and increased profitability.

Transferable skills

In today’s market there are clearly more people seeking new opportunities than there were 18 months ago — not just due to redundancy but because of a change in personal and professional ambitions. The spell of guaranteed bonuses and 80-hour weeks has been broken and there has been a shift in consciousness away from the bottom line and over to the benefits of career development and a good work/life balance.

We are seeing a growing number of candidates who are looking to either find fresh challenges in new industries or to take a sideways step into a different area of their current one. These employees bring with them a wealth of transferable skills and the companies who think about how these skills would benefit their organisation will find themselves in a stronger position as the economy recovers and the number of people seeking employment begins to fall once again.

Employers need to think beyond the remuneration package and consider other ways to gain a competitive advantage over the business down the street. The provision of quality training can give you a commercial edge both in attracting and retaining great staff and, by default in providing higher levels of service to your clients.